Introduction to Pricing

Core Subject: Sustainable business

Difficulty: Foundational

Length: Approximately 2-3 hours


  • – Self-guided course
  • – Readings
  • – Assessments
  • – IIX Institute digital credential

Course Access Period: 90 days

Price: $35

Group rates available. Contact for more info.


Pricing is a significant part of every enterprise’s journey. It directly affects customer perception of the product, the ability to make revenue and compete in the market, and even the future of the company. An enterprise will only thrive when its offered innovation deploys the right pricing strategies for the right consumer – navigating this might be difficult, but not impossible, regardless of an enterprise’s size. By the end of the course, you will have a better understanding of customers’ willingness to pay and the best strategies to deploy when pricing a product and maximizing revenue.

Learning objectives:

  • – Gain insights into the impact that pricing can have on the success of a business
  • – Explore the main reasons why businesses fail to survive in the market
  • – Learn the three most critical elements to monetizing your innovation the right way

Who should enroll?

  • – Entrepreneurs and business owners who are determined to effectively scale their business and maximize revenue with their innovation
  • – Investors and consultants wanting to better support enterprises reach their fullest potential



Learn from the most recognized innovators in the space


Jumpstart your career in sustainability and discover new answers to old problems

self-guided course

Learn anytime, anywhere with unimitated access for 90 days

IIX Institute
digital credential

Earn a verified digital credential from the IIX Institute that can be used as evidence of knowledge acquired


[om_click_icon_box icon_fontawesome=”fa fa-desktop” title=”Lecture Videos”]Take part in self-guided, on-demand courses[/om_click_icon_box]
[om_click_icon_box icon_fontawesome=”fa fa-book” title=”Readings”]Supplementary reading material to broaden your understanding[/om_click_icon_box]
[om_click_icon_box icon_fontawesome=”fa fa-pencil” title=”Assessment”]Modules quizzes and a final assessment to evaluate your learning journey[/om_click_icon_box]


   Module 1: Why do Innovations Fail?

       Module 2: Understanding Willingness to Pay

       Module 3: Effective Segmentation Strategies

       Module 4: Choosing the Best Monetization Model


Edward Hartman

Partner, Simon-Kucher and Co-Founder, LegalZoom

Eddie Hartman is a Partner at Simon Kucher’s San Francisco office. He specializes in developing high-growth revenue strategies, conducting effective go-to-market planning, and achieving recurring revenue excellence. Eddie works with small “hypergrowth” companies and “unicorns,” as well as larger B2B corporations in the SaaS/n-sided market space. He also helps professional services firms optimize their pricing, including members of the AMLAW 100. He is a frequent keynote speaker and is a regular lecturer at universities including Stanford, Yale, and Harvard. Eddie served as an internal editor of Simon-Kucher’s bestselling 2016 book “Monetizing Innovation.”

Prior to joining Simon-Kucher, Eddie started and operated multiple companies with a total valuation in excess of three billion dollars. This hands-on operational experience, combined with nearly a decade of international consulting, enables Eddie to integrate strategy, implementation, and feasibility into his project approaches.

Eddie received his bachelor’s degree in computer science/mathematics from Yale University. He earned an MBA in finance and marketing from the Wharton School of Business, where he was designated a Palmer Scholar (highest academic honor), and received special certification in project management from the California Institute of Technology. The Founder Institute has recognized him as a Global 40 mentor. A licensed attorney, he is a member of the California Bar and the Hague Institute on International Law (HIIL) Task Force on Justice.


How can I make a payment?

Payments can be made online at IIX Institute using Stripe. If you would prefer to pay using other methods (e.g., bank transfer, PayPal, cheque) please contact All payments must be received in full prior to accessing the course.

I am unable to make the full payment. Can I pay by installments?

Should you have difficulties making the full payment upfront, please contact the program coordinator at Exceptions may be made on a case-by-case basis.

How long can I access the course for?

You can access all course content for 90 days from the date of purchase. If you do not complete the course in that period, contact our team at for extensions.

How do I get the IIX Institute digital credential for this online course?

Upon passing the final assessment (minimum score 70%), you will receive a digital credential from the IIX Institute.


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